Social media has truly transformed the marketing landscape for brands. Now businesses are able to exercise smart marketing practices that were once unthinkable. For example, who would have thought that businesses will be able to advertise their products by displaying the content generated by their users?
In addition to it now you can showcase the user-generated content on your website to extract maximum benefits from it. Various social media aggregators tools help you in this purpose, as they ease the embedding process and provide various features that add great value to this strategy. With the use of social media aggregator tools, you can easily embed social media feed on your website to increase its visual appeal and create an everlasting impression on visitors.
In this blog, we will be discussing some of the elements that you should consider while choosing the social media aggregator tool for your website.
But if you have still haven’t heard about social media aggregators or do not know about their functioning, then here is a little brief for you
What is a Social Media Aggregator?
Social media aggregator is an amazing tool that helps you to collect social media feeds from your desired source. Then, it allows you to curate and customize the collected feed and finally displays them in a single unified presentation.
With the help of social media feeds, you can make your website interactive and alluring. Meanwhile, you can also use the tool to display the social media feed on big display screens during your event, on office screens, meeting room screens, digital signages etc.
Factors to keep in mind while choosing social media aggregator
As mentioned above, various social media aggregators tools are readily available in the market and provide easy embedding solutions. But to pick the best from all you need to focus on some pointer that makes a particular social media aggregator stand out from the crowd.
- Integration with social media platforms
Social media has changed the marketing scenario, and as it is making marketing more feasible for the brands., it is important to have a storing social media presence. In addition, a lot of consumers often consider a brand’s reputation based on their social media strength. As it is important to have a presence on multiple social media platforms, it is equally important that your social media aggregator allows you to integrate with multiple platforms.
Simply because – as there will be more social media feed, there will be more content to display on the website. And more content means a more vibrant and good-looking website. Moreover, with integration with more social media platforms, your visitors will be able to get a sneak into more of your social media handles and as they have the option to follow, you will be able to strengthen your social media presence.
Merely adding social media feeds on the website might not be enough. You need some element that catches the visitors’ attention and solves the purpose of embedding social media feed on the website.
And you can get that element with the help of features from the social media aggregator tool. For example, you can easily add beauty to the widget by using the customization feature and grab visitors’ eyeballs. Moreover, features such as moderation helps to remove unwanted and irrelevant content from the website, it eventually helps to maintain the quality of the website.
So, as you see, features are very important, hence when you look for a social media aggregator, make sure that you get the one that provides various features.
- Pricing plans
Budget is one of the most important elements for the brand. After all marketers want to keep the marketing cost to the minimum as it helps them to get profits.
Many social media aggregators cost way too much that affects your business goals. So, be a smart buyer and try to avoid those. Instead, look for the social media aggregator tools that fit your budget.
Many tools often offer their users with free sign-up. So, you can always try them. But keep in mind that you don’t compromise with the quality. So, try to test and then make the decision.
- Seamless streaming
Social media has become a great way to communicate and express, all because it provides ample mediums, which includes images or videos, and more. Hence, while selecting a social media platform, make sure you pick the tool that displays the content without hassle.
That means the tool should be able to display images, videos, texts, and all kinds of media without affecting the website speed or hampering visitors’ browsing experience.
- Provides responsive widget
People are now more comfortable browsing for the content online and find it easy to make their purchases through websites. Hence consumers must enjoy visiting your website.
In simple words, we cannot control what all devices your consumers use to visit your website. But we can control that they enjoy browsing your website. So make sure that your social media aggregator tool provides a responsive widget that adjusts itself as per different screen types.
Who does not work with the best, right? And hence, to pick the best from the lot, you need to consider the above mentioned aspects. Then, with many options available in the market, try them, test them, and pick the one that suits your style and stands tall under these examinations.